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For subscription apps with paid ads

Your ads are a freeloader magnet.
Teach the algorithm where the gold is.

Ads often attract quick cancels and refunds. Adback shows which ads bring subscribers. Approved TikTok connections can receive eligible events. Meta and Google are planned.

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iOS SDK available · Free private beta · Manual onboarding · Illustrative feed

Event previewReportingSignals
Illustrative data

Net revenue

$128.4K ▲12.8%

30-day return

2.4× ▲0.3×

Blended CAC

$3.86 ▼8.1%

Install attributed

TikTok · ad UGC-hook-03 · 412ms after click

Trial started · planned hold

planned quality bar 1 of 3

Planned Qualified Trial → TikTok

Events API · event 9f31 · ad UGC-hook-03

Renewal · $39.99/yr

ad winter-promo-01 · joined from RevenueCat

The story so far

Ads did not fail.

Blind spending did.

Everything looked organic.

Enterprise tools did not fit.

So you stopped.

Now you can see.

You paid without seeing results.

01 · The plateau

You shipped. Organic stayed near five installs each day.

02 · The burn

You funded ads yourself. $200 became $500, then $1,000.

03 · The blindness

Every install looked organic. Apple's report showed no useful detail.

04 · The gate

The tools you found required sales calls and enterprise prices.

05 · The retreat

You paused the campaign and waited for another month.

06 · The turn

The ads weren't broken. The seeing was.

Adback shows which ads earn trials, so you can stop weak ads sooner.

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Who it's for

Adback fits you if:

  • You buy paid ads for a subscription app
  • You delayed ads because wasted spend feels risky
  • You stopped ads because results stayed unclear
  • Your revenue lives in RevenueCat or Superwall
  • Your measurement bill grows with each campaign
  • You need one trusted ad-return number

Do you run a marketplace across many channels? Branch or AppsFlyer fits that work better.

Pipeline

Revenue enters. Signals return.

Connect the SDK, RevenueCat, or Superwall. Adback links events to ads and delivers eligible conversions through network APIs. TikTok has a controlled rollout. Meta and Google are planned.

Sources

Mobile SDK

iOS · Swift Package

RevenueCat

Subscriptions

Superwall

Paywalls

Adback engine

attribute · enrich · forward

Networks

TikTok Ads

Rollout

Meta Ads

Planned

Google Ads

Planned

Apple Ads

AdServices

Platform

Everything from click to conversion.

Attribution you can inspect

Match eligible installs to ads. See the match method and confidence.

Signal forwarding

Approved TikTok connections send eligible events through the Events API.

Campaign and creator links

Create one trackable partner link for each campaign or creator.

Amplify™ campaigns

Planned rules can send a Qualified Trial—a trial that meets your rules.

Right-sized

Choose the tool that fits

Enterprise measurement tools connect many channels. Adback focuses on paid ads for subscription apps. Use the tool that fits your work.

A many-channel app

many channels · many links

  • Links across email, SMS, QR, web, and push
  • Attribution across many channels
  • Partner and affiliate integrations
  • Enterprise fraud tools
  • Audience and data exports

→ Branch, AppsFlyer, and Adjust fit this work

Your app · paid ads

one app · focused measurement

  • Campaign, ad set, and creative attribution
  • Single-touch paid-ad measurement
  • Revenue from billing tools or server webhooks
  • Paid, organic, and revenue in one view
  • Focused setup for small teams

→ Adback fits this focused job

Same category, different jobs. Choose the tool that matches yours.

Attribution

Trust your ad return

View paid, organic, and subscription results together. Adback shows return on ad spend only when matching spend data exists.

  • Ad-level results with match confidence
  • Revenue from billing tools or server webhooks
  • Paid and organic results in one view

Illustrative revenue by channel

Last 30 days
2.4×illustrative 30-day ROAS▲0.3×
D1paidorganicDay 30

Illustrative lifecycle · not active · user_84c2

Trial started

day 0 · held, not forwarded

Onboarding completed

day 0 · 4 of 5 checks passed

Quality bar cleared

day 1 · 3 sessions, feature adopted

Qualified Trial → sent to TikTok

day 1 · Events API · event_id 9f31

Amplify™ · Planned

Send networks stronger signals

Amplify rules will hold raw trials until users meet your quality bar. Then Adback will send a Qualified Trial to TikTok.

  • Qualified Trial and Likely Subscriber events
  • Time and behavior rules
  • Qualified signals for TikTok

Per-campaign experiences

Your ad promised six-packs. Match its paywall.

When Adback finds a match, the SDK returns available campaign and ad fields. Pass them to Superwall or your logic. Values can be missing or updated later.

  • Available campaign, ad set, and creative fields
  • Pass fields to Superwall or RevenueCat
  • Match onboarding and paywalls to campaigns
Illustrative SDK attributionafter resolution
// who did this ad promise them?
network:  tiktok
campaign: sixpack_q3
ad:       UGC-hook-03
campaign details → matching Superwall audience

campaign == sixpack_q3

Six-pack onboarding

annual offer paywall

campaign == yoga_q3

Yoga-first onboarding

weekly trial paywall

Illustrative planned Apple Ads automationnot active

“habit tracker”

spend $84 · 3 subs · ROAS 2.1×

suggest exact match

“daily journal app”

spend $61 · 1 trial · day 2 of window

keep watching

“free habit app”

spend $96 · 0 trials

suggest negative
example: spend ≥ $50 and trials = 0 → negative  ·  subs ≥ 2 → exact match

Apple Search Ads

Apple Ads needs decisions, not creative

Apple Ads attribution is available through Apple's AdServices system. CSV reports are ready. We are testing live API sync. Adback does not change bids or campaign status.

  • Keyword revenue after AdServices attribution
  • Suggested negatives for wasted spend
  • Suggested bid and pause changes

Creator links

See which creators bring revenue

Give each creator one link. Compare clicks, attributed installs, and revenue by handle. Stop guessing from follower counts or promo codes.

  • One link for each creator or campaign
  • Clicks, attributed installs, and revenue
  • Some iOS results use likely matches
Illustrative attributed revenueLast 30 days
@fitnessmaniac4,820 clicks · 210 attributed installs
$1,284
@squatbaddy2,140 clicks · 96 attributed installs
$612
@gymratlena1,430 clicks · 64 attributed installs
$347
@morningmilo610 clicks · 19 attributed installs
$88
attributed through an illustrative creator linkadback.link/k3n9dq/fitnessmaniac

Drop-in SDK

Start with one setup call

Install the iOS SDK through Swift Package Manager. Use included React Native and Flutter wrappers. Android support is planned.

Read the docs →
// 1. configure once
import AdbackSDK
 
Adback.configure(apiKey: "adbk_pk_live_...")
 
// 2. hand attribution to RevenueCat
if let attrs = await Adback.getAttributionParams() {
  Purchases.shared.setAttributes(attrs)
}

Why we built it

“We built Adback for our apps. We needed TikTok to learn who subscribed. We needed a focused tool for small teams, so we made it.”

Pricing preview

Public pricing is still a draft

Private beta is free and uses manual onboarding. The cards below show an early public-pricing draft. Billing is not live. Enterprise terms are custom.

Private beta

$0

Private beta for selected design partners.

  • iOS attribution
  • Controlled TikTok rollout
  • RevenueCat or Superwall
  • Partner link reports
  • Manual onboarding
Request access
Draft example

Scale

$199 /mo

Draft public plan. Billing is not live.

  • Draft 25K paid-install limit
  • Everything in Private beta
  • Monthly platform fee
  • Manual plan approval
  • Email support
Request access

Growth

$599 /mo

Draft public plan. Billing is not live.

  • Draft 100K paid-install limit
  • Everything in Scale
  • Usage exports
  • Pricing under review
  • Priority support
Request access

Enterprise

Custom

Later work with custom terms.

  • Later-stage custom volume
  • Custom integrations
  • Dedicated setup review
  • Hosting options reviewed
  • Custom support channel
Talk to us

We will publish final prices, limits, renewal terms, and cancellation rules before billing starts. Read our Refund & Cancellation Policy and Terms.

Your questions, answered

How does private beta work?

Selected design partners get free manual onboarding. We review usage and limits with each partner while we test the TikTok feedback loop.

Is public pricing final?

No. The cards show an early draft. Final plans may use events or attributed revenue instead of paid-install limits.

What data does the SDK collect?

The SDK sends an install ID, app version, OS, device model, language, time zone, and screen size. Adback stores the request IP for matching. Revenue arrives from RevenueCat, Superwall, or server webhooks.

What is Qualified Trial?

Qualified Trial is a planned event for a trial that meets your rules. Amplify will hold the raw trial, then send the qualified event.

How does Adback compare?

AppsFlyer and Adjust serve complex journeys across many channels. Adback focuses on subscription revenue from paid ads. Choose Adback for focused paid-ad signals.

Can Adback reduce wasted ad spend?

Adback shows attributed trials and renewals by ad. You can stop weak ads sooner. Ad return appears only when matching spend data exists.

Do you support Apple Search Ads?

Apple Ads attribution is available when you enable Apple's AdServices system. CSV reports are ready. We are testing live API sync. Automation is planned.

How long does it take to integrate?

Set up the SDK, then connect RevenueCat or Superwall. Allow one afternoon plus your normal app-release cycle.

Stop funding weak ads.
Start seeing results.

Connect the iOS SDK and one revenue source. We will test one campaign with you.

Request beta accessBook a demo