Adback does one job: match paid clicks to installs and subscription revenue, then send the signal back to the ad platform. Where you start depends on where your app is today.
Pick the path that matches your app — the product underneath is the same.
The loop
Whichever page you land on, Adback is these three parts working together.
Adback links record the paid click, the SDK reports the install, and the two are matched so each install credits its source campaign.
Trials and subscriptions from RevenueCat, Superwall, or your own webhooks attach to the originating click, so campaigns are judged on revenue.
Matched conversions return to the ad platform as server events — TikTok first, then Meta, Google, and Apple Search Ads in launch order.
Every path starts the same way: create a free account, add the SDK, and point one campaign at an Adback link.