Solutions· Existing apps

Your app is live. Now see which ads pay for themselves.

Adback drops into the app you already ship. Point your existing Meta, TikTok, and Google campaigns at Adback links, match installs to the paid clicks that caused them, and join the subscription revenue you already collect in RevenueCat or Superwall.

No web funnel to build · Keeps your current analytics · Self-serve setup

How it works

Retrofit attribution in one release

Most of the setup happens server-side. The only in-app change is the SDK, and it ships with your next regular release — everything else you switch on from the console.

  • Runs alongside the analytics you already have
  • Links route each country and language to the right storefront
  • A per-install trace shows how each match was made

Rollout plan

Add the SDK

a few lines, ships in your next release

Connect revenue

RevenueCat, Superwall, or custom webhooks — no release needed

Swap ad destinations

point live campaigns at Adback links

Installs match to clicks

the paid vs organic split appears in the console

Postbacks switch on

server events flow back to your ad provider

Use cases

What live apps use Adback for

You already have installs, revenue, and ad spend. Adback connects the three so each campaign gets credit for the subscribers it brings in.

Campaign-level truth

See installs, trials, and subscriptions by campaign instead of one blended number from the app stores.

Revenue joined to clicks

The subscription events you already collect in RevenueCat or Superwall attach to the paid clicks that started them.

Cleaner provider signal

Send subscription events back as server postbacks — TikTok first, with Meta and Google next in the rollout.

Debuggable numbers

When a figure looks off, open the trace and follow the click, the install match, and the postback step by step.

Your next release
can close the loop.

Start free, connect revenue in an afternoon, and swap the links on one campaign to see the match quality for yourself.